I've wondered about this for a long time and would enjoy hearing from some of you beautiful people.
Should we be charging an extra fee for animating a brand logo?
When working on full animation projects, I often animate a brand's logo because I feel like there is an expectation from either the studio or client that its part of the deal. For example, sometimes I'll cut to the logo at the end of the piece only to have the studio come back with a request to animate the logo.
I really don't have a problem with doing it. I actually love the challenge of keeping a logo animation simple and purposeful.
However, I'm starting to learn how much value these animations have for a brand. Recently I was asked to provide the project file for the logo animation at the end of a long video so they could use it for more videos in that series. Part of me was honored that they would want to use my work for other work. The other part of me twitched a little that I was expected to share that animation without further compensation, knowing that it may live on and add value to the brand over time. Again, if you met me you'd know I'm not one who nickles and dimes. I love what I do, but I also want to be smart.
For now, I'm researching and investing in some resources to protect me as I grow my client base. Super thankful for Hayley Akins & Motion Hatch working up a contract that's specific to this industry.
So, how are you negotiating brand animation requests?