Recently I find myself struggling a lot with self promotion and marketing. I think a lot of it is over thinking and the idea that there's this missing piece and once I find that it'll all fall into place. The fact that it's almost a full time job in and of itself doesn't help- it's the where and when of the posting (am I putting this out there at the right time of day?), all the tags and hastags, the emails, the tweets, the everything.
It's got me thinking about how most of what I was taught about self promotion in college was already pretty outdated at the time. There was a lot of emphasis on mailers and cold contacting studios/artists (now every day someone in my feed says not to cold contact people anymore, too.) There was a lot of what worked to get in the door at ILM in the 80s because that's where most of my instructors were coming from. I finished school in 2010 and we were already neck deep in social media and looking back on it, it wasn't much of a blip on the radar for self promo. Like, it just wasn't really considered a tool for that. Now it's the biggest and hardest working tool we have, and even though I'm a millenial I can't help but feel like I've lost the sense of how to make it work.
I know the first suggestion will be to read The Freelancer Manifesto. And before anyone says it I'll just let you know that it's on my self and read. I'm more curious about what you've come to find works for you. How you navigate the feeling that you're just screaming down an empty hallway.