I'm a videographer and animator, with probably a 70/30 split between the two. My full-time day job, at a university, involves shooting a lot of interviews and talking head segments and a lot of b-roll around the institution where I work. But I've also been doing more animation work in the last year or so and enjoy it equally.
Like a lot of people I do freelance work on the side, for corporate and nonprofit clients. I'm hoping to build up my freelance business in the next year, and something I struggle with is how to market my work. Should I emphasize one over the other? Should I have separate reels? Should I have separate brands? Are there drawbacks to trying to present myself as someone who can do live action, documentary AND motion graphics? Am I overthinking this? I imagine I'm not alone as someone who likes to work both behind the camera and behind the... wacom tablet. Wondering how other folks in the community think about this and handle it?