I have noticed that in the last few months the number of views, and most importantly the number of interactions dropped on both Vimeo and Behance.
Given its wider and less specific audience, I have always seen Instagram as a secondary platform for motion design, a place where to post work in progress and experiments. But the recent trend make me think things have completely changed and it is now the main stage for the motion design scene.
Just to give you an idea of what I am talking about, this video I released a month ago reached half a million views on Instagram, and 6K on Vimeo (the video was also featured on Motionographer…)
Both Vimeo and Behance have been fundamental in my career, living in a small country where the motion design scene basically doesn’t exist, they have always been the best place where to exchange opinion with other professionals.
I have always invested a lot of energy in growing my following on Instagram too, but honestly I don’t see its growth as something positive for motion design. It seems the tendency is to post as much as possible to be always visible, and the only consequence to this approach is that standards are lowering.
At the same time, it’s definitely not the best place where to interact and receive feedback from other professional, and you end up answering people that spend their days asking “what software do you use”?
I am curious to hear what you guys think,