Lately I have been having a hard time getting my gifs under 3mb on Tumblr.
I make an mp4 and then convert then using giphy.
What does everyone else do?
Thanks to everyone! I will check those ideas out
I actually do the same thing you do, typically with nice results. I've heard good things about GifGun too though.
I've done a few jobs with big number of small gif deliveries always really painful! I'd definitely start with an uncompressed source rather than MP4 just to be safe. It'll probably add more artefacts.
I like the photoshop legacy export, gifgun is supposed to be really good too, will be faster is it's coming straight out of AE but you gotta pay. You could also try https://ezgif.com/optimize which has a lossy compression tool. There's also a command line tool https://www.lcdf.org/gifsicle/ which has another compression thing.
Other tips I've picked up:
Remove unnecessary gradients like vignettes, have big flat areas of colour as much as possible.
Use web only colours. These are colours with hex numbers like #33BB66 rather than #34BC65. The gif can then save the colour as #3B6 (half the size!)
Not always an option but less movement = smaller sizes. You could reduce the framerate from 24 to 12 for example.
Might all be overkill but hope that helps! I hope gifs are replaced at some point they're a horrible format!
I've used Gif Brewery for work projects and it works well but always have the same problem balancing low file size and good quality.
Used to futz around in PS with save for web, but GifGun is between 8 and 12 times faster/easier and the quality usually ends up better too for the file size. Dunno what it's doing under the hood but I LIKE IT.
PS does let you tweak colors and compression and see estimated file size in real time, so that's a bonus. Under 3 mb def sounds like it could be a challenge, depending...
This is what I have done in the past as well.
I have used GifGun in the past with positive results.
I do feel like some graphics just can't be good small GIFs though. haha.
I use the legacy GIF export in photoshop and play with the settings until it's as small as it's gonna get. There's probably a better way tho.