Do you send your clients gifts at the end of the year as a token of appreciation for their business? Is it a classy/smart way to keep yourself on their minds? Or is it tacky and unnecessary? Thoughts?
I myself have occasionally sent gifts to some clients in the past (something small like cupcakes or booze) who I have enjoyed working with and that have given me a good amount of business. Not so much these days though, due to lack of time and just hectic schedule overall during the holidays.