I have been able to work on some really big projects, but I haven't been finding the heart in a lot of this work because at the end of the day, I am selling something.
I saw this piece today by Trevor Conrad and while it ultimately is still for a brand-- it has a message that I identify with. The animation begins about 1 minute in, but I recommend watching the entire piece.
So, what is your approach to finding work that you care about? Does it begin with passion projects or is it more just being picky about what you work on?
Looking forward to 2019, I am hoping to re-energize myself a bit about the work I am doing and I think finding projects that I can get behind would be a great step in that direction.