One of the focuses of my research over the last year in my business is how the kind of work we do affects businesses. I hear a lot about bigger companies that charge $50-$80k for a single 2 min animation and always wonder if that value is ever realized by the client.
The question I have for everyone is...
Do you have a process in place to make decisions to help your clients get an ROI on your work? Or do you simply hand over a completed animation for them to do whatever with it?
Here's my thoughts if you're interested. https://www.youtube.com/watch?v=6UNukNR3l0g